Lakai has been built around grass roots tradition since day one. In 1993, Mike Carroll and Rick Howard thought they might have a better formula for a skateboard company--one that made products the team would be proud of and kept an atmosphere that was supportive and motivating. While it was a risk, they felt like they owed it to skateboarding and skateboarders to take that risk. In 1999, facing a similar situation in respect to footwear, Mike and Rick introduced Lakai Limited Footwear with the same dedication and pride they have always invested into their skateboarding and the Girl/Chocolate brands. Simply stated, they are “The Shoes We Skate”. In 2007, Lakai released their first feature film, "Fully Flared."