With all the over-built, over-hyped products out there, it's pretty hard to find sustainable shoes that you can live with. So we started Simple, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality. About a gazillion pairs later... give or take a few... we've managed to learn a few things. Well, actually a lot of things. And none more important than this: HOW we make our shoes is just as important as WHY we make them. That means finding more sustainable ways of doing business so we can make a gazillion more. Which pretty much is where we are today... at the crossroads of here and now, aware of our responsibility to the planet while trying to pay the bills. The nice little shoe company getting in touch with its inner hippie. Sometimes our progress is notable while at other times the improvements are harder to come by. The important thing is we're committed to making a high quality product. Finding materials and processes that make our products sustainable is a method we call Green Toe. It isn't a magic formula, or a cure. It is a compass that, we hope, points to a bright green future. Progress in Green Toe is measured with a scale called ""good, better, best."" The best category represents our most sustainable shoes and bags and sets the bar for the rest of the line. Moving forward these same innovative materials and constructions will be found in the good and better categories, raising the bar for the best products. Pretty nifty, huh?