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Billabong holds a leading market share position in actions sports surf/specialty channels. The brand, dedicated to its core surfing heritage, has evolved from handcrafting board shorts for surfers back in 1973 to become the leading design force for authentic surf apparel and accessories. At Billabong we are driven by the desire to Inspire Youth. We have a commitment to innovation, the environment, the community, and offering uncompromised quality to all who come in contact with the Billabong brand. This includes our support and sponsorship of some of the best athletes in the world. These behaviors shape and mold our actions and control the way we think, feel and create. The platform we stand upon comes in the form of surf, skate, snow and wakeboarding lifestyles. Within these realms is a world of forward-looking and progressive style, art, environmental and humanitarian efforts, music, product, events, personalities and digital activations that all shape the way we communicate. Ultimately Billabong's purpose is to inspire and activate the communities in which we inhabit.