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Launched in 1999, Hurley is deeply rooted in Huntington Beach surf culture, tracing its beginnings back to founder Bob Hurley’s renowned surfboard shapes of the 1970s. Through boardshorts, sportswear and accessories, timeless style and innovation are the brand’s DNA. Revolutionary product inventions include the zipperless wetsuit, Velcro-less boardshort closures and Phantom boardshorts (winner of two consecutive SIMA “Boardshort of the Year” awards). With an open-source philosophy on modern youth culture, the ocean, music and art, Hurley is the true Microphone for Youth.
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a Genesco company