TOMS : One for OneTOMS Story
TOMS One Day
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®
Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.
TOMS is in business to help improve lives. We identify a global need and create products to help address them. This simple idea is what makes us more than a company, we're a movement thats continually evolving.
For 11 years, TOMS has improved people's lives through six unique gives: shoes, sight, safe water, safe birth, kindness, and time. For One Day, TOMS is asking their tribe to stand with them and raise awareness for all six of their gives.
For more information about One Day, visit: http://www.toms.com/stand-with-toms
Not only is the United States our home, it’s a place where TOMS gives. Known as a land of opportunity, it’s also a place of unique economic challenges and diverse needs. And recently we hit the road to document some of the giving TOMS is doing in our own communities, with our partners and for our neighbors.
SHOE GIVING PARTNER OVERVIEW: SAVE THE CHILDREN, UNITED STATES
Committed to breaking the cycle of poverty and helping all children succeed in school and life, Save the Children’s U.S. programs reached 240,000 kids last year.
SHOE GIVING STORY: JOEY, 11, EASTERN KENTUCKY
Joey is in the sixth grade and dreams of becoming a professional basketball player. He knows that becoming a pro ballplayer won’t be easy and will take hard work, but he’s willing to practice every day on his rebounds, assists and free throws. He smiles shyly and quietly says, “Sometimes, things are not easy, but you have to give it your all.” This is also true of life in his hometown, which is located in one of the most impoverished counties in the United States.
But it’s also a place where TOMS Giving Partner Save the Children distributes new shoes to children through its Healthy Choices program. After receiving his new TOMS Sports Shoes, Joey is excited to hit the court and practice his game. He imagines he’s making the winning shot as the buzzer sounds, down by one against the New York Knicks: “I take the ball down the court…I get the ball in the corner and I shoot it just in time. I make it, and the crowd goes wild.”
SIGHT GIVING PARTNER OVERVIEW: HELEN KELLER INTERNATIONAL, UNITED STATES
Since 1994, Helen Keller International’s ChildSight®program has provided free eye exams for more than 1.5 million U.S. students and free eyeglasses for more than 200,000 of these children.
SIGHT GIVING STORY: SAGONIE, 14, BRONX, NEW YORK
Sagnonie most enjoys the infectious and motivated attitude at Saint Ignatius School, a scholarship-based private school for low-income students living in the South Bronx. “All of the teachers really care here,” the seventh grader says. At school, Sagonie and his peers work hard through a rigorous curriculum that prepares students for high school. However, learning can be tough when you can’t see the board or focus on your reading, something Sagonie experienced after his old glasses broke during a game of dodgeball with friends.
Sight Giving Partner Helen Keller International’s ChildSight® program provides eye exams and, with the support of TOMS Eyewear purchases, prescription glasses to students in underserved communities. After receiving his new glasses, Sagonie was looking forward to reading more, playing baseball with his friends and exploring New York City. “Living here, everything is eye-popping…like the amazing views like the Empire State Building and stuff like that. It’s like nothing you’re used to or ever seen.”
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