ATTITUDE THAT CARES
Our Attitude that Cares program ("ATC") started as a way for us to support our brand partners, and the causes they care about most. As we got more involved, however, that spirit of participation grew stronger & our mission started to evolve. Volunteering is not a privilege it's a responsibility. So we encourage our employees to get involved locally, and offer up to 8 paid hours specifically for community outreach & service.
JOURNEYS X BRAND PARTNERS
Vans created their Custom Culture competition as a way to empower high school students to embrace their creativity through art & design, while encouraging careers in the Arts. As this program has grown, Vans has strengthened their commitment by increasing financial support for each of the finalists, and by building strategic artist partnerships with both visual artists and musicians. Journeys has been a proud partner of Vans Custom Culture for over eight years, through both financial scholarships and national awareness. Together with Vans, our hope is that we can provide many opportunities for young people all across North America to build their own successful and creative future.
In partnership with Timberland and their Urban Greening projects, our employees have worked alongside community leaders across the country to transform old, unused city spaces into thriving community gardens and green space. These green spaces provide many benefits to urban communities serving as space to grow and gather, and to improve the overall health of the community over time. At these service events, our employee volunteers construct vegetable beds, build and paint picnic tables and storage sheds & other related activities. Together with Timberland, we are able to define a new pathway for exploring forgotten city spaces, and leave a positive footprint for communities all across North America.
Sperry was born on the water nearly 85 years ago, and is dedicated to preserving our global waterways. In support of that mission, Journeys employees recently joined Sperry and Waterkeeper Alliance for a day of beach cleanup along the coast of Orange County, California. This was the perfect opportunity to raise awareness for the global plastics epidemic. And together, with our partners, we collected microplastics and other debris - cigarettes, synthetic clothing, drinking straws, etc. All of these items can be upcycled into materials used to make future Sperry shoes.
As our District Manager Stevie Gatlin said, "I want our customers and the people we see everyday to realize it's more than just selling shoes; that we take time out of our normal work days to get a chance to help the community and clean things up as well."
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Local Community Outreach
EMPLOYEE MARKET MEETINGS
Throughout the month of October, Journeys store employees from all across North America hosted District market meetings to discuss their holiday sales goals and review training initiatives as a team. 22 of our Districts integrated a local volunteer event into their market meeting agendas. In cities like El Paso, Memphis, Denver, Dayton, Philadelphia, Salt Lake City, Charleston, Syracuse and Halifax, our local employees have added an entirely new dimension to our Attitude That Cares program - balancing our national programs with community volunteerism. Organizations ranging from children's hospitals, food banks, homeless shelters, animal shelters and local parks all received a monetary donation from Journeys and extra sets of hands from eager store employees.
UNITED WAY OF METRO NASHVILLE
Journeys and our parent company, Genesco Inc, are longtime supporters of United Way of Metropolitan Nashville or UWMN. Through our annual charity golf tournament (the largest charity scramble in Tennessee) and employee-driven donations, we are able to raise more than $500,000 each year for this organization. Alongside those donation dollars, our employees volunteer throughout the year with UWMN's partner organizations, and at special events like Stuff the Bus - which collects & packs school supplies for local students who couldn't otherwise afford them.
We are proud to partner with Rocketown, which is a Nashville-based youth outreach facility. Over the past several years, our partnership has grown alongside of the organization itself. Although we fund growth opportunities & facility upgrades, we're most proud of the relationship our employees have with Rocketown. Throughout the year, our local employees volunteer to host family dinners, game nights and talent competitions, and we sponsor several kids' membership and equipment at Rocketown's 6th Avenue Skate Park.
Fifth graders love to shop at area Journeys stores, and now they can work there, too! Journeys partnered with Junior Achievement (JA) of Middle Tennessee to open a JA BizTown retail store in Nashville, Tennessee. Journeys' annual sponsorship will ensure that area students are inspired to achieve success as they apply what they learn inside classroom to real-world business situations. Students will work together in the JA BizTown Journeys as CEO, CFO and sales managers to make the store a thriving part of the JA BizTown economy.
One of our Core Values is anchored in a deep celebration of individuality and diversity. Journeys strives to be a place for everyone to feel welcome. So our employees, just like our customers, come from all different backgrounds & walks of life. Through our relationship with Nashville PRIDE, our employees come together to celebrate that diversity alongside other Nashville companies and organizations.