PUMA x Sophie Powers: Turning Up the Volume at Journeys

If you walked by a Journeys store in L.A. and heard blasting music, mind your business

With the help of Puma, we brought the sound of alt-pop powerhouse, Sophie Powers into one of our stores for an extra special experience.

Known for her bold sound and even bolder sense of self, Sophie Powers has built a world that doesn’t really do “blending in.” Her music, fashion and unapologetic approach to self-expression have made her one to watchand the perfect fit for Puma and Journeys.

The event gave fans the chance to meet Sophie, get up close with her signature style and celebrate the latest from Puma. You know we had a little footwear moment too. Event guests were able to get custom laser engravings added to their pick of Puma as well as a custom charm station. From the music to the fits, every detail felt like an extension of what makes Sophie, well, Sophie: expressive, unexpected and completely her own.

Having FOMO?

Get more Sophie and see what the event was all about here:

The best part? Getting to see the Journeys community show up and make the event their own. Fans came ready to meet Sophie, talk music and bring their individual style to their brand-new Pumasand there was no shortage of standout looks.

And if this event proved anything, it’s that sometimes the best way to stand out is simply to wear what feels like you.

Want to bring a little Sophie Powers energy to your rotation? Shop Puma at Journeys and find the pair that makes you feel a little more you.