Express yourself with a variety of styles from Ground Up, a brand dedicated to fandoms of all types. Here you'll find footwear with graphics from Disney franchises, superheroes, television, video games and so much more!
Who is Ground Up?
Ground Up is a premium footwear manufacturer. We are proud to feature and focus on Innovation, Fashion and Fandom. No matter what you’re a fan of, whether it’s Studio, Lifestyle, Anime, Consumer, or Gaming, we’ve got you covered.
What does "UP" stand for?
The interlocking UP symbolizes the connections we make at everyday moments whether that be with you and your favorite brands, you and your family, you and a memory, or you and Ground Up.