Rocket Dog launched in California in 1997 and has since become one of the leading footwear brands for girls. While remaining true to our beach roots with our EVA product, we have continued to evolve our collection and expand our offerings by introducing full product lines in casual, dress, sport, sandals, flats, slippers and boots, and offer progressive fashion trends in each category. The Rocket Dog girl carries herself in a manner that fits her personality. Whether trendy or naturally putting key fashion elements together to work her own style, she represents effortless and sincere style creating an original look. She is independent, young minded, confident and edgy, incorporating her personal style into everything she does. When it comes to fashion, rather than being defined by it, a true Rocket Dog girl creates her own. The Rocket Dog girl is style-conscious, but not a fashion slave. She is confident and cool, but not afraid to show her goofy side. She also loves her Rocket Dog shoes – she collects them, catalogues them, blogs about them and even makes videos about them.